Colour is one of the brand’s greatest allies and the most visually identifiable. Therefore, it is important to have well-defined brand colours in relation to our brand values and target audience.
Applying them correctly in your corporate material and advertising helps you to be recognized quickly and build customer loyalty more easily.
In this case, GDS Modellica was looking for a more corporate, coherent and visually harmonious image for its website.
After a joint selection of the images that communicated the concepts to be transmitted, I edited the colour of the images to align them with their branding and colours: purple, pink, lilac and pistachio.